Senior Manager, Marketing Spain

Location:  Alcobendas, Madrid Category: Commercial Operations

Hiring Manager: Giselle Ramirez Chavez ([email protected])

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Description

CLOSING DATE: MONDAY 18 NOVEMBER 2024

 

Who We Are 

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

SUMMARY DESCRIPTION

 
Reporting directly to the Country Manager Spain, this role based in Spain will be responsible for the development of in-country brand strategies and operational activities in Spain and will ensure planning, execution, and follow-up of major initiatives to successfully position BioMarin’s current and future product portfolio and therapeutic areas in the Spanish market.
This role provides a full support to the Country Manager Spain in the preparation of all brand and marketing initiatives. She/he is responsible for leveraging market research and analytics critical to direct brand strategies and optimizing market development plan and tactics in all BioMarin’s therapeutic areas and products.  
She/he must establish effective working relationships with Key Opinion Leaders.
She/he is also in charge of the development and localization of promotional/educational materials in Spain and will serve as contact person for maintaining cross-functional relationships among different departments and aligning with the Marketing teams in the Business Units and with International.
Taking direction from the Country Manager Spain, the role will have high visibility and clear accountability for BioMarin’s products including full management of BioMarin’s products OpEx in Spain and operational activities of the Country Business Plan
 
KEY RESPONSIBILITIES 
  • Execute marketing plans and activities needed and according to the Country Business Plan
  • Operate within agreed budgets ensuring optimal investment of promotional resources:
    • Work closely with the Country Manager Spain to monitor and analyse the impact of activities within the promotional mix in order to maximise effectiveness
    • Work with the Country Manager Spain and the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect any deviations from plan – update monthly/quarterly tracker
  • Support on the development of marketing collateral, promotional and non-promotional materials, programmes and activities to optimise product performance and market opportunities:
    • Work closely with the country field teams, market access and medical teams to develop materials and organise national congresses and symposia
  • Propose added value initiatives/projects based on insights collected from the field team and HCPs
  • Manage interactions with national stakeholders through face to face or meetings/congresses to build collaborative relationships with relevant professional medical and patient societies
  • Support the Territory Managers in the implementation of the communication strategy and the development of adapted promotional and educational materials
  • Coordination and validation of local, digital tactics (websites, online tools, webinars)
  • Monitor the product performance and ensure permanent competitive intelligence
  • Participate in and contribute in regular global, regional and national marketing meetings
  • Manage agencies and contractors effectively to ensure high quality outputs and value for money
  • Acting in compliance within a highly regulated industry and consistent with training, policies, guidelines, and their own best judgment while adhering to all company policies assigned


     
EXPERIENCE / COMPETENCIES 
  • Pharmacy or Biological Sciences degree, with Marketing degree required (MBA or other business degree)
  • Previous background in pharmaceutical/biotech industry in brand or product marketing is required
  • The ideal candidate will have a marketing profile, field experience, and possibly previous experience in the rare disease therapeutic area or knowledge of Rare Disease space
  • Strong experience in project management, supporting sales tactics and communicating marketing plans will be expected
  • Grounded understanding of local pharmaceutical laws
 
SKILLS 
  • Well-developed interpersonal and communication skills
  • “Can do” attitude to focus self and team on project delivery
  • Confident in managing multiple priorities and expectations of internal and external stakeholders
  • Ability to influence and generate commitment from others without direct authority through a solid understanding of stakeholders' needs and motivations
  • Proactive, adaptable, and agile approach with strong analytical and problem-solving capabilities 
  • Able to demonstrate excellence in project management and effective communication 
  • Strong analytical skills with the ability to approach new opportunities in a structured way 
  • Insightful and willing to embrace new ideas and concepts in a way that carefully evaluates risk and benefit. 
  • Ability to discuss problems and solutions with HCPs 
  • A strong worker with a proven ability to work across the company matrix, working with all levels/functions 
  • Excellent English verbal and written communication skills 
BEHAVIORS / MINDSET 
  • Business acumen: keenness and quickness in understanding and dealing with complex situation 
  • Curious with an agile learning ability 
  • Engaging with the ability to work with multiple different stakeholders 
  • Customer-oriented 
  • Operationally excellent and uncompromising integrity 
  • Organized with systematic approach to prioritization 
  • Process orientated to achieve the business objective 
  • Strong team spirit 
WHAT WE OFFER 
  • You will be working in a high-performing team in a cross-functional manner. The role offers great hands-on-experience from early-planning to value-assessment 
  • Inspiring and innovative work environment 
  • Flexible work arrangements 
Description of Physical Demands
  • Responsibilities may require working outside of “normal” hours, in order to meet business demands
  • International travel and being away from home periodically 



Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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